Advanced Marketing Essay Example | Topics and Well Written Essays - 250 words - 5

Advanced Marketing - Essay Example McDonalds’ is an exemplary example of expertly exploiting the changing demands of the public and now includes healthy food with salads, fruits and energy drinks in its menu. This helps the organizations to effectively meet the needs of the individual segments of the masses and thereby develop more lasting relationship with its customers. Tesco extensively use the database to customize their service and win trust of their customers. The database of customer also promotes in identifying the products that have niche market position and thereby helps to promote brand creation to maintain its position. Levi’s, L’Oreal, Gucci etc. are major brands whose major strength is value positioning. It helps to gauge the flow of customers at different times of the day and helps in sales forecast. They can ensure inventory of products that are more in demand. Samsung extensively uses the customer database to manufacture its products as per the sales demand so that they can come up with new value added products without incurring loss on huge unsold

The Ganges River Essay Example for Free

The Ganges River Essay The Ganges River is very sacred to the Hindus. This river starts in the Himalayas and flows across the northern part of India and into Bangladesh and finally empties into the Bay of Bengal. The Ganges River flows a total of 1,557 miles and provides water for southern Tibet, northern India, Nepal, and Bangladesh. This is a very important river for everyone, especially the Hindus, but f we do not take care of it will be destroyed by pollution. The Hindus use the Ganges River to cleanse their sins. They believe that the goddess Ganga came to earth in the form of a river, and if they bathe in it their sins will be cleansed. Millions of Hindus come long ways to cleanse themselves in the river each year. The Hindus believe that if you die while in the river, you are guaranteed a place in paradise. This river also provides nutrients for the farms it passes through. The tributaries  of the Ganges supports about 300 million people. Many of these people do not even know that their river is being polluted. The Ganges River runs along a few big cities. Factories in this city along the coast are spilling pollutants into the river. With the growing population, pollution is not slowing down. It is estimated that 230 million gallons of sewage are being put into the river each day. This river is becoming more polluted as the population gets larger and the amount of waste increases. If a very strong effort is not put in to helping save this river it will not be able to help anybody. Some efforts are being made to clean up the Ganges river. In 1986, a project for 250 million dollars was made to try to clean up the river. To deal with the population problem, incentives are given to families with two children or less. Still the average family has three to four children. More of an effort to restore this river needs to be made or else it will be destroyed. If this river does get destroyed it will devastate many people, especially the Hindus. Some people believe it is already to polluted to clean up. Better ways of controlling their pollution will need to be made to save this river.

The Power of a Woman :: essays research papers fc

The Power of a Woman The familiar saying "Behind every great man is an even greater woman" can certainly hold true in many cases. A woman may very well be the driving force behind any successful man. However, a woman can also use her strong influence in a negative way. This can be seen in Macbeth, where Lady Macbeth is the evil force behind Macbeth's cruelty and evil doings. In Shakespeare's Macbeth, Lady Macbeth is the main reason that Macbeth is transformed from a noble, respected Thane into a ruthless, murderous character. Lady Macbeth fuels his inner desire for power and brings forth his greed and ambition, which both eventually lead to his downfall. The tactics that Lady Macbeth use to drive her husband to this downfall are manipulation, dominance, and her evil nature. Lady Macbeth manipulates Macbeth into believing that he is a coward and a bad husband, which persuades him to agree to the murder of King Duncan. She dwells on the fact that he is a coward, when she says "My hands are of your colour, but I shame/ to wear a heart so white" (2.2.64-65). This instills feelings of embarrassment into his mind, and manipulates him into believing that if he does not murder King Duncan, he will be a weak, cowardly man. Not only is she challenging his manhood, by appearing to be the stronger and braver of the two, but also, by calling his heart "white", she is criticizing his cowardice. The fact that his wife is undermining his masculinity causes Macbeth to want to be stronger, and not to appear weak and timid. When Lady Macbeth yells "Infirm of purpose! Give me the daggers. The sleeping and the dead/ are but as pictures. 'Tis the eye of childhood/ that fears a painted devil" (2.2.53-55), she further contributes to the shame which she has driven into Macbeth's mind. She bluntly tells him that he is acting like a weak, nervous child, and insults him for being afraid of something that is already dead! This shame encourages Macbeth to want to consent to his wife's plan. Another method which Lady Macbeth uses to manipulate her husband's mind is by making him feel guilty for being a bad husband, who breaks his promises: "What beast was't then/ that made you break this enterprise to me?" (1.7.47-48). She knows that by saying this, he will feel remorse for breaking a promise to his wife whom he loves so much. The Power of a Woman :: essays research papers fc The Power of a Woman The familiar saying "Behind every great man is an even greater woman" can certainly hold true in many cases. A woman may very well be the driving force behind any successful man. However, a woman can also use her strong influence in a negative way. This can be seen in Macbeth, where Lady Macbeth is the evil force behind Macbeth's cruelty and evil doings. In Shakespeare's Macbeth, Lady Macbeth is the main reason that Macbeth is transformed from a noble, respected Thane into a ruthless, murderous character. Lady Macbeth fuels his inner desire for power and brings forth his greed and ambition, which both eventually lead to his downfall. The tactics that Lady Macbeth use to drive her husband to this downfall are manipulation, dominance, and her evil nature. Lady Macbeth manipulates Macbeth into believing that he is a coward and a bad husband, which persuades him to agree to the murder of King Duncan. She dwells on the fact that he is a coward, when she says "My hands are of your colour, but I shame/ to wear a heart so white" (2.2.64-65). This instills feelings of embarrassment into his mind, and manipulates him into believing that if he does not murder King Duncan, he will be a weak, cowardly man. Not only is she challenging his manhood, by appearing to be the stronger and braver of the two, but also, by calling his heart "white", she is criticizing his cowardice. The fact that his wife is undermining his masculinity causes Macbeth to want to be stronger, and not to appear weak and timid. When Lady Macbeth yells "Infirm of purpose! Give me the daggers. The sleeping and the dead/ are but as pictures. 'Tis the eye of childhood/ that fears a painted devil" (2.2.53-55), she further contributes to the shame which she has driven into Macbeth's mind. She bluntly tells him that he is acting like a weak, nervous child, and insults him for being afraid of something that is already dead! This shame encourages Macbeth to want to consent to his wife's plan. Another method which Lady Macbeth uses to manipulate her husband's mind is by making him feel guilty for being a bad husband, who breaks his promises: "What beast was't then/ that made you break this enterprise to me?" (1.7.47-48). She knows that by saying this, he will feel remorse for breaking a promise to his wife whom he loves so much.

Coke vs Pepsi Fighting for Foreign Markets :: GCSE Business Marketing Coursework

Coke vs Pepsi Fighting for Foreign Markets Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to study the international cola wars.

Digital Single-lens Reflex Camera

Brochure More information from http://www. researchandmarkets. com/reports/2104103/ Digital Camera Market in India 2012 Description: Digital camera market in India can be characterized with strong growth potential in the ensuing years. Currently, the market is mainly dominated by a handful of players and a cut-throat competition exists amongst these players. The market was valued at INR 17. 5 bn during the fiscal year 2010 and is expected to attain a CAGR of 43% to reach INR 104. 6 bn by 2015. Rising disposable income and increased consumerism primary boosts the market in India.The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter’s five forces a nalysis of the digital camera market in India, thereby offering a clear picture of the market scenario and market entry barriers for prospective new entrants.This section is followed by the technology section which enlightens the readers about the image sensors used in digital cameras for producing images. The sensors discussed in the report comprise of CMOS and CCD sensors. The section enlists the working procedures and advantages of these sensors, thereby providing detailed information about the Pros and Cons of each individual sensor. Distribution model section of the report briefly summarizes the various channels of product distribution, adopted by major players in the market to sell their products.It brings forth the present marketing strategies put in place by the players so as to increase their market reach and penetration. Pricing strategy analysis of top three vendors in the market have been derived after an in-depth analysis of the players concerned. The list generated aft er the research offers valuable insight about the various lucrative segments in the market. This section also features a separate analysis column which helps in clearly distinguishing the prime product segments on which these vendors primarily emphasize on.An analysis of the drivers and challenges explains the factors leading to the growth of the market including increased disposable income, declining prices, rise in e-commerce, increased travel plans and growing inclination for digital cameras. Strong opportunity exists in the market as increasing disposable income and higher consumption pattern drive the demand for digital cameras. This coupled with the fact that the increasing travel plans and constant decline of prices will lead to a developing market.Additionally, growing tendency to own a digital camera and to be able to share images online will fuel growth in this market. The key challenges identified are presence of grey market and emergence of Smart devices with camera feat ures. Basically, grey markets sell products prior to their official launch at comparatively lower prices and hence consumers are attracted by the fact of getting the latest product first hand, which in turn reduces the revenue generated by the overall market.The unprecedented growth in adoption of smart devices capable of capturing high quality images is also a factor hindering the full fledged growth in the market. A majority of the population still prefer devices such as Smartphones as a substitute of digital cameras. The prime reason for this tendency happens to be the common notion to own a multifunction product. Trends identified in the market comprise of introduction of mirrorless cameras, maintaining an India specific product portfolio, providing attractive features and specific focus on a particular range of products.Some of the key players in the market have introduced the mirrorless cameras in their product portfolio. This segment has attracted a lot of attention as these products have a comparatively lower body weight and are much more compact as compared to bulky DSLR cameras and hence owing to the portability quotient, these devices are finding a growing acceptability amongst both consumers as well vendors. It is also seen that most of the major players in the market India specific product portfolio wherein they price their products by keeping in mind the fact that India is a price sensitive country.Off late, the digital camera market has also seen the emergence of products with attractive features such as swivel LCD screens, direct image sharing over the internet, HD video recording and 3D imaging amongst other. Players are primarily incorporating these attractive features so as to lure consumers and gain a competitive edge over their competitors. Lastly, the key players in the market have exhibited a common tendency to bank upon a particular range of products. They spend a substantial amount of their operating expenses for the marketing of these products.This strategy is primarily adopted so as to increase brand visibility and awareness amongst consumers. The competition section provides detailed information about the competitive landscape in the market and includes a detailed profile of the major players in the market. This section covers crucial information about the players such as their corporate information, business highlights, a brief history of their respective corporate activities and sales intelligence. It further elaborates on the player’s detailed SWOT analysis and a comprehensive list of their product portfolio.A separate section on the future strategies of key vendors is also included in the report which gives value added information about the future plans of the top vendors in the market. This section highlights the key areas which these vendors are currently focusing on, so as to generate a better amount of revenue and garner a larger share in the overall market. The report concludes with a section o n strategic recommendations which comprises of an analysis of the growth strategies of the digital camera market in India. Contents:Page 1: Executive Summary Market Overview Page 2: Digital Camera Market – Overview; Digital camera – Market Size (FY 2010-2015e), Page 3: Porter’s Five Forces Analysis – Digital Camera Market Technology Page 4: Image Sensors – Working; Advantages Distribution Model Page 5: Distribution Model – Consumer Electronic Stores, Retail Showroom, Channel Partners, Distributors and Dealers Pricing Strategy Analysis of Top 3 Vendors Page 6: Pricing Strategy – Point and Shoot Segment Page 7: Pricing Strategy – DSLR Segment Drivers and Challenges Page 8: Summary Page 9-13: Drivers Page 14: Challenges Trends Page 15: Summary 16-17: Trends Competition Page 18: Canon Inc – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 19: Canon Inc – SWOT Analysis Page 20-23: C anon Inc – Product Portfolio Page 24: Eastman Kodak Company – Corporate Information; Sales Intelligence; Brief History and Business HighlightsPage 25: Eastman Kodak Company – SWOT Analysis Page 26: Eastman Kodak Company – Product Portfolio Page 27: FUJIFILM Holdings Corporation – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 28: FUJIFILM Holdings Corporation – SWOT Analysis Page 29-31: FUJIFILM Holdings Corporation – Product Portfolio Page 32: Nikon Corp – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 33: Nikon Corp – SWOT Analysis Page 34-36: Nikon Corp – Product Portfolio Page 37: Olympus – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 38: Olympus – SWOT Analysis Page 39-41: Olympus – Product Portfolio Page 42: Panasonic Corporation – Corporate Information; Sales Int elligence; Brief History and Business Highlights Page 43: Panasonic Corporation – SWOT Analysis Page 44-47: Panasonic Corporation – Product Portfolio Page 48: Samsung Electronics Co. Ltd. – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 49: Samsung Electronics Co. Ltd. – SWOT Analysis Page 50-53: Samsung Electronics Co. Ltd. Product Portfolio Page 54: Sony Corp – Corporate Information; Sales Intelligence; Brief History and Business Highlights Page 55: Sony Corp – SWOT Analysis Page 56-57: Sony Corp – Product Portfolio Future Strategies of Key Vendors Page 58: Future Strategy – Major Players Strategic Recommendations Page 59: Strategic Recommendations List of Charts & Figures Market Overview 1. Digital Camera Market Size – Revenue (FY10 – FY15e) 2. Digital Camera Market Size – Volume (2010-2015e) 3. Porter’s Five Forces Analysis Pricing Strategy – Digital Camera Market 4. Pricing Strategy – Point and Shoot Segment 5. Pricing Strategy – DSLR Segment Drivers and Challenges 6. 7. 8. 9. Total no. f household (mn) – (2005, 2015e, 2025e) Aggregate Annual Disposable Income (2005, 2015e, 2025e) e-Commerce market growth – India (2010 – 2015e) Travel and Tourism – Size and Growth (2010 – 2020e) List of Tables Distribution Model 1. Sales Channel – Major Vendors Competition 2. Major Players a. Corporate Information b. Sales Intelligence c. SWOT Analysis d. Product Portfolio Future Strategy of Key Vendors 3. Future Strategy – Major Vendors Ordering: Order Online – http://www. researchandmarkets. com/reports/2104103/ Order by Fax – using the form below Order by Post – print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland. Page 1 of 2 Fax Order FormTo place an order via fax simply print this form, fill in the i nformation below and fax the completed form to 646-6071907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www. researchandmarkets. com/contact/ Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Digital Camera Market in India 2012 http://www. researchandmarkets. com/reports/2104103/ OC8DJJJMQQSOPR Product Formats Please select the product formats and quantity you require: Quantity Electronic Single User: Electronic Site License: Electronic Enterprisewide: EUROâ‚ ¬ 595. 00 EUROâ‚ ¬ 1,190. 0 EUROâ‚ ¬ 1,785. 00 Contact Information Please enter all the information below in BLOCK CAPITALS Title: First Name: Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free email accounts when ordering (e. g. 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the patriot act essays

the patriot act essays The Patriot Act enacted by Congress post September 11th emerged as governments reaction to combat and prevent terrorism in the United States, by maintaining Homeland Security. The attack on the World Trade Center on September 11th sparked a new fear of terrorism in America. Society called for action, for governments protection from further assault. Government capitalized on these fears emotion, and patriotism. An ethnic group of Middle Easter decent were identified as the attackers, thus the entire group became the faces of terrorism. With ulterior motives, government responded, enacting The Patriot Act and commissions such as Homeland Security. The Patriot Act outlines procedures for federal and state law enforcements when detaining and prosecuting suspected terrorist. Included are over two hundred codes regulating every part of American society from banking to entrance into the United States. The most controversial of its codes are those prescribed for detainees. Included are prisoners of war captured in Afghanistan; unlawful combatants" arrested in Afghanistan outside the United States, illegal aliens in the United States or aliens on student or visitor visas, with intentions of committing terrorist acts, and legal aliens with permanent resident status. Detainees are not allowed the same rights as citizens to due process, outlined in the Fifth and Sixth Amendments. (1) Threat and vulnerability information. Except as otherwise directed by the President, the Secretary shall have such access as the Secretary considers necessary to all information, including reports, assessments, analyses, and unevaluated intelligence relating to threats of terrorism against the United States and to other areas of responsibility assigned by the Secretary, and to all information concerning infrastructure or other vulnerabilities of the United States to terrorism, whether or not such information has been analyzed, that may ...

Presidents Commission on the Status of Women 1961-1963

President's Commission on the Status of Women 1961-1963 December 14, 1961 - October, 1963 While similar institutions with the name Presidents Commission on the Status of Women (PCSW) have been formed by various universities and other institutions, the key organization by that name was established in 1961 by President John F. Kennedy to explore issues relating to women and to make proposals in such areas as employment policy, education, and federal Social Security and tax laws where these discriminated against women or otherwise addressed womens rights. Protecting Women's Rights Interest in womens rights and how to most effectively protect such rights was a matter of growing national interest. There were more than 400 pieces of legislation in Congress which addressed womens status and issues of discrimination and expanding rights. Court decisions at the time addressed reproductive liberty (the use of contraceptives, for instance) and citizenship (whether women served on juries, for example). Those who supported protective legislation for women workers believed that it made it more feasible for women to work. Women, even if they worked a full-time job, were the primary childrearing and housekeeping parent after a day at work. The supporters of protective legislation also believed that it was in societys interest to protect womens health including womens reproductive health by restricting hours and some conditions of work, requiring additional bathroom facilities, etc. Those who supported the Equal Rights Amendment (first introduced in Congress soon after women won the right to vote in 1920) believed with the restrictions and special privileges of women workers under protective legislation, employers were motivated to higher fewer women or even avoid hiring women altogether. Kennedy established the Commission on the Status of Women in order to navigate between these two positions, trying to find compromises that advanced the equality of womens workplace opportunity without losing the support of organized labor and those feminists who supported protecting women workers from exploitation and protecting womens ability to serve in traditional roles in the home and family. Kennedy also saw a need to open the workplace to more women, in order to have the United States become more competitive with Russia, in the space race, in the arms race - in general, to serve the interests of the Free World in the Cold War. The Commission's Charge and Membership Executive Order 10980 by which President Kennedy created the Presidents Commission on the Status of Women spoke for womens basic rights, opportunity for women, the national interest in security and defense of a more efficient and effective utilization of the skills of all persons, and the value of home life and family. It charged the commission with the responsibility for developing recommendations for overcoming discriminations in government and private employment on the basis of sex and for developing recommendations for services which will enable women to continue their role as wives and mothers while making a maximum contribution to the world around them. Kennedy appointed Eleanor Roosevelt, former US delegate to the United Nations and widow of President Franklin D. Roosevelt, to chair the commission. She had played a key role in establishing the Universal Declaration of Human Rights (1948) and shed defended both womens economic opportunity and womens traditional role in the family, so she could be expected to have the respect of those on both sides of the protective legislation issue. Eleanor Roosevelt chaired the commission from its beginning through her death in 1962. The twenty members of the Presidents Commission on the Status of Women included both male and female Congressional representatives and Senators (Senator Maurine B. Neuberger of Oregon and Representative Jessica M. Weis of New York), several cabinet-level officers (including the Attorney General, the Presidents brother Robert F. Kennedy), and other women and men who were respected civic, labor, educational, and religious leaders. There was some ethnic diversity; among the members were Dorothy Height of the National Council of Negro Women and the Young Womens Christian Association, Viola H. Hymes of the National Council of Jewish Women. The Legacy of the Commission: Findings, Successors The final report of the Presidents Commission on the Status of Women (PCSW) was published in October 1963. It proposed a number of legislative initiatives but did not even mention the Equal Rights Amendment. This report, called the Peterson Report, documented workplace discrimination, and recommended affordable child care, equal employment opportunity for women, and paid maternity leave. The public notice given to the report led to considerably more national attention to issues of womens equality, especially in the workplace. Esther Peterson, who headed the Department of Labors Womens Bureau, spoke about the findings in public forums including The Today Show. Many newspapers ran a series of four articles from the Associated Press about the commissions findings of discrimination and its recommendations. As a result, many states and localities also established Commissions on the Status of Women to propose legislative changes, and many universities and other organizations also created such commissions. The Equal Pay Act of 1963 grew out of the recommendations of the Presidents Commission on the Status of Women. The Commission dissolved after creating its report, but the Citizens Advisory Council on the Status of Women was created to succeed the Commission. This brought together many with a continuing interest in various aspects of womens rights. Women from both sides of the protective legislation issue looked for ways in which both sides concerns could be addressed legislatively. More women within the labor movement began to look at how protective legislation might work to discriminate against women, and more feminists outside the movement began to take more seriously the concerns of organized labor in protecting womens and mens family participation. Frustration with progress towards the goals and recommendations of the Presidents Commission on the Status of Women helped fuel the development of the womens movement in the 1960s. When the National Organization for Women was founded, key founders had been involved with the Presidents Commission on the Status of Women or its successor, the Citizens Advisory Council on the Status of Women.